In the year 2024, social networking sites still remain a global connecting factor for people from different parts of the world, which helps in the evolution of the world into quite a digital village that has no barriers as far as communication is concerned. Social networking sites are now a vital part of our daily lives, with over 5 billion active users across the globe representing approximately 62.3% of the population. In this article, we explain how the 2024 top 10 social media platforms are segmented in terms of their popularity in the world market and the number of user accounts registered with them.
The surge of social media usage
Currently, there are 5.35 billion internet users around the world, and this figure represents 66% of the global population. Within one year, the number of users of the internet has grown by 1.8 percent, or by 97 million new users. It was the same story for social media, where user accounts grew by 266 million users, or about 5.6 percent, over the last year. With over 821 million people in India who use the internet and over 462 million accounts on social media, this represents a growth of 2.6 percent in the number of internet users.
Here’s the list of the top 10 social media platforms in 2024 according to their users.
- WhatsApp: Has 530 million users
- YouTube: Has 250 million users
- Facebook: Has 240 million users
- Instagram: Has 230 million users
- ShareChat: Has 180 million users
- X / Twitter: Has 70 million users
- LinkedIn: Has 50 million users
- Snapchat: Has 40 million users
- Telegram: Has 35 million users
- Pinterest: Has 30 million users
In India, social networks are an important part of life, allowing people to communicate, exchange information, and learn new things. India has one of the most populous groups of social media networks that span the globe, and people here use social media as a tool for a myriad of activities, including chat and business promotions. Therefore, let us examine the most popular social media applications in India as of 2024.
1. WhatsApp
In India, WhatsApp is still the most widely used messaging platform, which is used by millions for anything from socializing to work. It is easy to understand why WhatsApp is so popular with its services that include texting, making voice and video calls, as well as group conversations. Another of its increasing usage is for business purposes with WhatsApp Business, which allows small ventures to reach out to their customers directly.
2. Instagram
In India, Instagram is quite popular among the younger generation. It is used primarily for posting images and videos, but now encompasses features such as stories, reels, and live video; therefore, it is loved by content creators. A large number of influencers use Instagram to connect with followers and businesses; hence, it is a key platform in terms of social media marketing.
3. Facebook
Facebook is one of the oldest social media platforms but still retains a lot of users in India. Facebook is popular in every age group of India with its different features like making friends, joining groups, or subscribing to pages. also The marketplace feature of Facebook contributes to small businesses finding consumers.
4. YouTube
Without a doubt, YouTube is the most popular video content application. Indians use it for different purposes, like entertainment, educational purposes, and even for promoting their own content. Several Indian-origin creators earned stardom through the YouTube platform, making it one of the most beneficial and powerful platforms in India. It is also a good hub for content creators due to its wide range of monetization options.
5. Twitter (X)
Twitter, now branded as X, is where people go for real-time news and updates. Politicians, celebrities, and everyday users all use Twitter to share opinions, news, and thoughts. It’s also a popular app for customer service, with many companies addressing customer concerns through tweets.
6. LinkedIn
LinkedIn is the top choice for professionals looking to network and grow their careers. It’s very popular among Indian job seekers, recruiters, and businesses. People use LinkedIn to build their professional profiles, connect with others in their industry, and find job opportunities.
7. Snapchat
Snapchat has a dedicated user base in India, especially among teenagers and young adults. Known for its quick, disappearing messages and fun filters, Snapchat lets users connect and share moments in a unique way. Features like Snap Map and Spotlight also add to its appeal.
8. Telegram
Telegram is a messaging app that’s popular for its focus on privacy and security. It’s used by many people who want a secure and reliable way to communicate. Telegram supports large groups, making it a great platform for communities to share content, discussions, and updates.
9. ShareChat
ShareChat is a homegrown app that is especially popular in smaller towns and rural areas. It supports multiple Indian languages, allowing users to connect in their own regional languages. ShareChat has become a top platform for sharing videos, jokes, news, and more, catering specifically to Indian users.
10. Pinterest
Pinterest has a growing user base in India and is popular for inspiration and creative ideas. Whether for fashion, home decor, recipes, or DIY projects, Pinterest allows users to save and organize ideas in boards. Many Indian users enjoy browsing Pinterest to find inspiration and ideas for lifestyle, crafts, and events.
Final Thoughts
Each of these social media apps has its own uniqueness and qualities, whether it is connecting with friends, video sharing, getting inspiration, professional networking, or anything else. In the year 2024, these top 10 social media platforms will be the best social media apps in India, enabling people to connect, get educated, and get entertained in different ways. No matter if you are a business owner, a creator, or a casual user, there is a platform for every type of user.
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FAQs
Which social media app is most used in India?
According to 2024 reports, WhatsApp is the most used social media application in the india.
What are the top 10 social media platforms worldwide in 2024?
Worldwide, the top 10 most used social media platforms are Facebook, WhatsApp, Instagram, YouTube, Twitter (X), Snapchat, Telegram, ShareChat, TikTok, WeChat, and Limkdin.
What are the top 3 used social media apps?
Facebook, YouTube, and WhatsApp are the top 3 most used social media apps.
Who is the No. 1 social media star in India?
Virat Kohli is the No. 1 social media star in India, with more than 271 million followers on Instagram.
Which is the safest social media?
The world’s top safest social media apps are Wick, Telegram, Threema, LinkedIn, Vero, Mastodon, Pinterest, and Snapchat.